Who we are

Storian Partners is a boutique commercial advisory firm that works with technology and SaaS companies to build the commercial infrastructure needed to enter, grow, and scale in European markets. We sit at the intersection of strategy and execution — not just telling companies what to do, but helping them build the structures, relationships, and processes to do it.

We work with founders, commercial leaders, and investors who understand that sustainable growth in Europe requires more than a product-market fit story. It requires a deliberate commercial architecture: the right channel strategy, the right partnerships, and the right go-to-market approach for each geography and segment.

Our engagements are collaborative, high-touch, and focused on outcomes — not deliverables. We become a genuine extension of the teams we work with, bringing both strategic clarity and hands-on execution capability.

We are deliberately selective about who we work with. We take on a small number of engagements at any one time, which means the companies we partner with get our full attention, honest counsel, and genuine investment in their success.

This isn't a firm where your engagement gets handed to a junior team. The principals are hands-on from day one. We bring deep market knowledge, existing relationships across European ecosystems, and a track record of building commercial structures that actually work.

We believe the best advisory relationships are built on trust, candour, and aligned incentives. We are not here to extend engagements unnecessarily — we are here to help you build something that lasts.