Go-to-Market Structure
Enter markets with a plan that actually executes.
We design and build go-to-market strategies for technology companies entering European markets for the first time, or expanding into new geographies or segments. This includes market sizing, competitive positioning, ICP definition, and prioritised entry sequencing — built around the commercial realities of each target market, not generic frameworks.
- European market entry strategy
- ICP and segment prioritisation
- Competitive positioning and messaging
- Sales motion design (direct, channel, hybrid)
Partnership Development
The right partnerships unlock markets faster than direct sales.
We identify, approach, and develop strategic partnerships with resellers, system integrators, technology platforms, and ecosystem players across Europe. We manage the full partnership lifecycle: from mapping the landscape and qualifying targets, to structuring agreements and activating joint go-to-market activity.
- Partner ecosystem mapping and qualification
- Outreach and relationship development
- Partnership structure and agreement design
- Joint GTM activation and enablement
Revenue Channel Building
Build channels that compound — not ones you maintain forever.
We design and implement revenue channel programmes that scale. Whether that's a structured reseller network, an OEM arrangement, or a referral programme built around existing customer relationships, we create the operational infrastructure that lets channels generate revenue independently and predictably.
- Channel programme design and documentation
- Commercial model and margin structure
- Onboarding and enablement frameworks
- Channel performance tracking and optimisation
Market Validation
Test before you invest at scale.
Before committing to full market entry, we design and run structured validation exercises to test commercial assumptions, qualify demand, and surface the friction points that desk research never reveals. This includes customer discovery, pilot structuring, and building the feedback loops that refine your positioning and product-market narrative.
- Commercial assumption testing
- Customer discovery and demand qualification
- Pilot programme design and management
- Positioning and narrative refinement
Not sure which fits your situation?
Most of our engagements combine elements from multiple service areas. The best starting point is a conversation.
Talk to us